Lopez revealed details of the shoot via a throwback Instagram post ahead of the Video Music Awards, which will take place on August 20 at New York’s Radio City Music Hall. The pop superstar is set to receive the Michael Jackson Video Vanguard Award, and will be performing for the first time at the VMAs since 2001, when she and Ja Rule showed the world how duetting is done. If you thought Justin Timberlake and Kylie Minogue were the champions at flirtatious stage choreography after their 2003 Brit Awards performance, think again.
Back to those infamous velour trackies. Juicy Couture sent the singer the sweats for her “to chill and hang out in” during the second video shoot for the remixed version of the single, which “everyone went crazy” for. “The stylists brought me all this fancy couture from all the big designers,” she recalls of the wardrobe department. But Lopez was taken with the loungewear from the little-known LA-based brand, who were only four years old at the time. “I loved them so much I decided to wear [them] in the video with my throwback Adidas and my nameplate and a bun.”
What originally “shocked everyone” became a signifier of the singer quite literally keeping it real, and paved the way for the following smash hit “Jenny From The Block” in 2002. And, with one pair of pink hotpants, Lopez put Juicy Couture firmly on the map. Paris Hilton, Britney Spears and Lindsay Lohan all joined Juicy’s bedazzled booty crew, as it became the Noughties streetwear du jour.
If Lopez is mulling over a Juicy 2.0 moment for her upcoming stage date, she’s in luck. Hollywood stylist Jamie Mizrahi revamped and relaunched the outmoded brand at the start of this year. Gone were The Simple Lifereferences, and in were sporty sequined jumpsuits, louche floral separates and leather dresses. Seventeen years on, the Juicy DNA has evolved along with Lopez herself: still sporty, still loaded with attitude, but confidently refined.
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